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welcome to the largest Coldwell Banker franchise in the U.S. & the #1 Coldwell Banker franchise in n.c. 

Who We Are

About the Firm

Coldwell Banker Advantage is a full-service real estate firm providing unparalleled support to affiliated agents. Our premium brand is known for expert real estate advisors, sophisticated innovations, and growth mindset. 

CBA serves the Piedmont Triad and Research Triangle regions with offices from Winston Salem and Mount Airy, to Johnston County, Raleigh, and the northern state lakes. 

In committed to our motto, "With You All The Way", our agents genuinely care about assisting their clients in navigating the obstacles of finding ideal homes and all other aspects of the home buying and selling process.

Offices In The Triad and Triangle

A Story Of Growth 


Wythe Properties  originated in Raleigh as a real estate development firm founded by our current CEO. The name was inspired by a revered patriot's residence in Colonial Williamsburg.


Wythe Properties became a Coldwell Banker
franchisee and was re-named Coldwell Banker Wythe.


Coldwell Banker Wythe and Coldwell Banker Advantage merged adopting the Advantage name and comprising of only five offices in the Triangle.


Coldwell Banker Advantage and Coldwell Banker Sea Coast Advantage together create the Advantage Family of Companies Enterprise, spanning over 35 offices and over 1100 agents across the Triangle, Eastern North Carolina, and parts of South Carolina.


Coldwell Banker Triad, REALTORS® joined forces with Coldwell Banker Advantage adopting the Advantage name and welcoming 5 additional offices and nearly 300 agents.

With You All The Way

While a lot of real estate firms might seem alike on the surface, dig a little deeper and you'll find that CBA is a world apart from the rest. Our entire team of 5 executives, 16 office managers, 15 agent service coordinators, and 8 corporate staff including an in-house accounting department and marketing team is here to serve all of your needs. Got a question? Don't hesitate to pick up that phone! Our amazing team, including the executive team below, are just a call away to lend a helping hand. We're all in this together!

Gary Rabon

Gary Rabon

Chief Executive Officer

Rick Gregory

Rick Gregory

President & Partner

Eddie Speas

Eddie Speas

Chief Development Officer & Partner

Kevin Jay

Kevin Jay

President of the Triad & Partner

Heather Gool

Regional Vice President

Country Home with CB Sign.jpg

"alone we can do so little, together we can do so much."

Helen Keller

The CBA Way Magazine

The CBA Way Magazine is a delightful display of the brand's unique strengths, showcasing the numerous advantages of aligning yourself with the robust and widely recognized Coldwell Banker brand at the local level. Explore the magazine by clicking on the image. 

CBA Way Magazine
Advantage Family Of Companies

Coldwell Banker Advantage agents are part of something bigger - a fruitful partnership known as the Advantage Enterprise. Our strength in numbers means we're able to bring you the best of the best in technology tools, training, and agent experience to maximize your potential. 

  • Advantage Triad & Triangle

  • Sea Coast Advantage

  • Advantage Sandhills

  • Advantage Asheville

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